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Mobiz CEO Greg Chen reinventing SMS marketing
South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.
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#LockdownLessons: Mobiz keeps communication going during lockdown
Exploring the impact of the Covid-19 pandemic on businesses, how they prepared for lockdown and its impacts on operations and employees, as well as lessons learned that we can take into the post-Covid-19 era.
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From a landing page to a meaningful customer relationship
The landing page is the door to your business; therefore, first impressions can make or break the experience for your potential customer. Design and personalize your landing pages so they align with important factors such as your target audiences' industry and location, this can help create a lasting impression, build brand awareness and lead to action.
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Here’s to #Women: Celebrating those leading and taking their industries forward
For Women's Month in South Africa, we asked 4 remarkable women, a few clients, and one of our own staff members, who affect positive change in the industry, to share their career stories. We wanted to hear their perspective on policy and leadership, and how they’re moving things forward for women within their own organisations.
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Getting remote right
No matter the workplace, in times of uncertainty communication is everything. What’s more is that while we get that using the right tools – and software – is a big part of working remotely (and effectively) without the right staff, these tools won’t get you far…
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How 5G will and won’t benefit South Africa
Over the past few months, there’s been a lot of excitement surrounding the rollout of 5G in SA, with the country’s first 5G network going live in September. While some of the buzz is warranted, the new-generation technology will have a limited impact on the typical South African mobile user.
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How to effectively grow your SMS subscriber list
Your SMS marketing list is a gold mine for nurturing customer loyalty and future sales. Here’s how to effectively build your SMS subscriber list.
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Getting personal with consumers
One of the most important consumer trends in retail currently is the demand for greater personalisation. Consumers want to know that retailers understand them and communicate with them in a way that shows that understanding of the consumers' wants and needs.
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The evolution of SMS marketing
How has SMS marketing evolved over the years? In this blog post, we’ll cover the past, present, and future.
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How to build the most effective text message marketing campaign for retail
The secret sauce of SMS marketing is personalization. Here’s how to build a personalized text message marketing campaign for retail.
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Using customer data for your digital marketing strategy
Customer data helps you create targeted and effective marketing campaigns. Here’s how to use that data for your digital marketing strategy and SMS marketing.
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Why improving your customer engagement remains critical
Creating awareness, building relationships, and sharing useful content are key building blocks that should be in place before you can even start thinking of closing the deal. Incorporating these fundamentals within your strategy is vital in achieving more active and engaged customers.
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