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Easing the mobile data burden
South Africans have been promised relief from high mobile data charges. In his June State of the Nation Address (SONA), President Cyril Ramaphosa heeded the call of the country's citizens to make it easier and cheaper for them to get online with their mobile devices.
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Don’t panic about POPIA – 4 practical steps towards compliance in direct marketing
For South African organisations and enterprises wanting to operate in the global market, making the required changes in line with the Act could boost success and widen the net of opportunities. Read the 4 practical steps you can take towards direct marketing compliance.
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Can Black Friday be personal?
The pandemic has boosted e-commerce sales and people are shopping online more, this means that text message marketing is an essential piece of the personalization puzzle to increase Black Friday and Cyber Monday spend as the holiday shopping commences.
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Customer communication is always vital, Covid-19 makes it even more so
As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.
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Building customer trust with #SafeToClick links
The success of digital marketing often depends on the customer click-through rate. It hinges on a link that is key to getting customers to take the next step. But a bulk, generic, shortened link doesn’t exactly shout “safe”, does it? For marketers, customer hesitancy to click links can pose a huge threat to the results of their campaigns - #SafeToClick links offer the solution.
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#AfricaMonth: The startup changing how SA corporates talk to customers
Mobiz, an innovative South African startup combining the ubiquity of SMS with the visual power of the web to change the way South African companies talk to their customers.
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SMS marketing: Writing a catchy text message
An effective SMS marketing campaign delivers messages that convey value and prompt customers to take action, but how can brands ensure this? Let’s look at three easy tips to help create successful text message campaigns and engage with target audiences.
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Telcos can help SMEs pick up new customers
Without similar budgets and resources, small and medium-sized enterprises (SMEs) have traditionally found the going a little tougher. But, thanks to advancements in technology, SMEs can now go toe-to-toe with their bigger counterparts.
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A Lil' History on the SMS Market
There's a whole lot of clutter in the digital marketing landscape these days. A whole lot of "you gotta do this, you gotta do that", to be successful. We're here to set the record straight and bring some clarity to the conversation, while also giving you guys a surprise.
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6 proven ways to build an SMS subscriber list
A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.
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4 SMS campaign templates that your restaurant can use right now
SMS marketing campaigns are more effective than e-mails, especially when you send users to a custom landing page. Use these five template ideas for your restaurant now.
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6 pivotal moments in mobile marketing
Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content).
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